"How
we go about making your business look and feel great"
The Circlegroup uses a methodical process that
involves the client at every step. Simply put, we spend a lot of time up
front talking
about who and what you want to be. We use tools we have found extremely
useful in clarifying objectives, defining terms. We move into the design
phase once everybody has an understanding of the creative direction and
is clear we all speak the same language. By researching your needs we are
able
to get to the core of your branding attributes, and present directions
of your future identity. With a joint understanding of the
various points of positioning, branding, and strategic objectives the
Sign-off stage can be reached and production commences.
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Planning and Preparation:
• Client
Meeting | counsel - discuss
• Discovering your needs| research
- assess - consult
• Creative Brief
Design and Delivery:
• Creative
concept development
• Strategic approaches considered
• Concept
Presentation | several different directions
• Design
Refinement | over various meetings
Production: • Design
Approval | Refinements finalized
• Final Sign-off | Client approval
• Production
| elements come together
• Delivery
| final pieces delivered |