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"The Circlegroup is out
to provide a professional
creative design service
customised to each
client what ever size
they maybe."
Digital Lucida

Corporate Identity
Background:
Digital Lucida was a new business, breaking into the established market of Photo Archival where a subtle yet modern approach was called for.
Solution:
By creating a Logotype that blends the new typefaces with the old suggests knowledge of photographic history as well as the digital contemporary.The logo, hence the circle draws on the colour process represented via the digital photographic process.